People love the Zaxby’s Zensation Zalad. There is no question about it. But how do we get them to stop calling it a “salad” and start calling it by it’s right name?
By making an example out of the next person to call it a “salad”
Cody made a big whoopsy. So we tried to give him a chance to correct.
But Cody insisted on silence. We had to make it personal.
By taking it to his hometown of Atlanta
Still, Cody remained silent. So we had to get creative on how to reach him.
Cody's will remained strong. Stubborn. But we were determined to make him crack. We just needed to try a different way
Luckily, Cody came around.
Agency: Tombras
ECD: Avi Baliga
ACDs: Christine Petrosky, Brennen Cooke
Art Director: Gwynie Bahr, Christine Petrosky
Copy: Carter Halvorsen, Brennen Cooke
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